PettersonApps is an OTT & Smart TV app development company delivering end-to-end streaming products — VOD, SVOD, AVOD and CTV advertising platforms — for white-label providers, content publishers and enterprise media clients across the United States and European Union.
PettersonApps OTT and Smart TV development results: 30+ OTT and CTV clients served, 8+ TV ecosystems supported in production, 20M+ end-users reached across delivered streaming platforms.
30+
OTT/CTV Clients
8+
TV Ecosystems
20M+
Users Reached
Running a white-label or OTT platform means keeping everything moving at pace.
E-learning, webinars, and communities evolve fast — users expect seamless, app-first experiences.
Fast-growing products often hit technical limits quickly.
Growth is there, but product and delivery often become bottlenecks.
Enterprise-level complexity — not just technically, but operationally.
We start by understanding your product, users, and business challenges — not just the feature list. This allows us to align development with real outcomes, whether it's improving retention, accelerating launches, or supporting client delivery.
We begin with a technical audit and product review to define the right architecture and stack. Whether native or cross-platform, we choose the approach that fits your goals, timeline, and long-term scalability — not just what's easiest to build.
We support development across mobile, web, and all major TV platforms. We understand that requirements vary by industry, business model, and audience, so we tailor our approach to your specific use case.
With real devices in-house, we ensure proper testing, strong performance, and a consistent experience across platforms.
We help you launch quickly with a focused, functional MVP, then iterate and scale based on real user data. Whether you're starting from scratch or expanding an existing product, we adapt to your stage and support growth without overengineering early on.
Rebuilt in 2 weeks
Full rebuild of a college sports OTT platform — shipped and live within two weeks, with white-label support and multi-platform TV delivery.
20M+ users · 40,000+ hrs
Enterprise-scale OTT platform serving over 20 million users. Delivered through a shared SDK architecture enabling consistent multi-device playback.
4K · Dynamic UI config
4K streaming app with backend-driven UI configuration and subscription-focused monetization. Branding and layout are fully configurable remotely.
Multi-service aggregation
Aggregated streaming experience across multiple content services, with personalized feeds and a configurable architecture for rapid iteration.
Enterprise · Remote config
Enterprise hospitality TV solution with remote configuration, branded interfaces, and a UX tailored for hotel and venue deployments.
SGAI monetization · OTT & CTV
Worked on an advanced OTT advertising system focused on SGAI/SSAI workflows and interactive CTV ad formats across streaming platforms.
01
Discovery
Define scope, requirements & research
02
Tech Approach
Architecture & technology stack selection
03
MVP Launch
First working product shipped & tested live
04
Scale & Grow
Optimize, expand & maintain at scale
Yes. PettersonApps delivers full-cycle OTT development - from product discovery and UX/UI design to backend architecture, mobile/web apps, and deployment. We build solutions similar to Netflix-like, live streaming, and VOD platforms tailored to business goals and audience scale.
We develop a wide range of streaming solutions, including:
Each solution is customized based on content strategy and monetization model.
Yes. We design OTT systems with scalability in mind, using cloud-based infrastructure and optimized streaming pipelines (HLS/DASH). Our architecture supports high concurrency, adaptive bitrate streaming, and global content delivery via CDN integration.
Yes. We build cross-platform OTT ecosystems that work across all major devices, including:
This ensures a consistent viewing experience across all screens and devices.
Yes. We integrate multiple monetization models depending on business needs:
We also support payment gateways, subscription management, and in-app purchases.
We implement content protection mechanisms such as DRM integration, secure streaming protocols, token-based authentication, and encrypted video delivery. This helps prevent unauthorized access and content piracy.
Yes. We often work on modernization of legacy streaming platforms - improving performance, rebuilding UX/UI, migrating backend systems, and adding missing features like live streaming, analytics, or multi-device support.
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